Online Content Activation Specialist at Electrolux
At Electrolux we want our consumers to love our brands. That’s why we have the goal of becoming a world-class consumer marketing company and we are focused on delivering best-in-class consumer experiences throughout the journey.
This is where you come into the picture!
Our European Marketing team is looking for an Online Content Activation Manager, working with Digital Marketing, the Experience teams and other cross-functional internal and external stakeholders, in this role, YOU will define and implement the content strategy for our products across 94 brand websites in Europe.
You will focus on deriving business value from the the creation and activation of brand and product storytelling, engaging with partners for feedback and requirements, and communicating the content strategy from leadership to develompent and implementation teams.
To succeed in this role you need to demonstrate customer-centric behavior and a broad understanding of marketing communications, including editing, publishing, content strategy, branding, and web design principles as well as have an innovative and collaborative mindset.
Key Operational Responsibilities:
Lead cross-functional teams to define, create and implement the online content strategy (campaigns and assets) for designated products, focusing on conversion
Work closely with the Experience teams to secure alignment on campaigns purposes and objectives
Coordinate external agencies from briefing to the go live
Supports local activation through planning, advocacy and training
Keeps all stakeholders regularly informed of campaign management, development planning and activation timings
Gathers metrics and generates reports to evaluate the success of the content strategy or opportunities
Monitor and leverage digital trends and industry best practices
Manages ad hoc projects and ensures successful, timely completion of projects with required functionality
Key Success Descriptors:
Deliver against campaign KPIs and metrics (Sessions, % of new visitors, time on page, content exposure, bounce rate, conversion rates, etc.)
Integrate SEO insights in content planning
Successfully secure campaign localization across key markets.
Activate campaigns in alignment to planning.
Who you are:
Energetic. Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, be accountable and own their work.
Open. You keep the consumer and customer front of mind, bringing an outside-in perspective to encouraging cross-collaboration, utilizing diversity and encouraging open feedback.
Agile. You work with urgency, analyzing and adapting to different situations, quickly understanding changes and reacting confidently and decisively.
Creative. You’re open minded about where ideas come from and how they can be applied to enable innovation.
High education (Marketing/Communications/Business related studies)
Minimum 2-3 years of digital marketing experience in international companies
Previous experiences in online communication, campaign and asset creation
Good working ”end user” knowledge of at least one webcontent management system (CMS), such as EpiServer CMS, Drupal, WordPress, Magento, etc.
Knowledge of user-centered design principles, UX Design best practices, trends and emerging technologies
Project management background
Familiarity with agile methodology
Google stackDemonstrating and sharing knowledge with a community.
Office and Adobe Pro knowledge
Apply to email@example.com://mediejobb.info/online-content-activation-specialist-at-electrolux/MarknadsföringStockholm