Job Summary:

Are you passionate about creating relevant and valuable digital user experiences? In Ericsson Business Area Digital Services we are now looking for a Digital Content Manager to lead the optimization and development of our digital platforms.

 

This role is part of the Campaigns and Activation unit within Digital Services’ Marketing & Communications organization. The Campaigns and Activation unit leads the planning, execution, & follow-up of prioritized global campaigns and demand generation initiatives for the Business Area.

 

You will be core to our digital marketing activities, ensuring that we continuously deliver an outside-in driven user experience across our digital properties, which include Ericsson Digital Services websites and other digital and social platforms. You will report to the Head of Campaigns and Activation.

 

Responsibilities:

  • Within the Campaigns & Activation team you will have the responsibility to:
  • Develop Digital Services’ online strategy and tactics in close cooperation with the organization.
  • Make sure that we remain abreast of B2B digital best practices and formats. Create, test and optimize content for online consumption.
  • Continually monitor digital performance and make adjustments as necessary to ensure our organic performance meets or exceeds targets.
  • Ensure that our digital properties are optimally leveraged and updated to support our conversion targets. This includes providing research-backed feedback on page design, most wanted (new) requirements, and feature/functionality “hits and misses”.
  • Continually seek new and innovative ways to engage with our target audiences.
  • Maintain a close working relationship with other Marketing & Communications colleagues, including Group Function teams responsible for shaping Ericsson’s larger digital presence.

 

Key Qualifications:

  • Bachelor degree in area relevant to the role and/or relevant diploma
  • Experience from working with digital marketing, and hands-on experience with the platforms being used, in particular very good knowledge of EpiServer.
  • Knowledge and experience of working with Marketo,Tableau,Hybris, Hubspot and other digtial marketing tools are considered an advantage.
  • Experience from working with social media channels.
  • Capacity to work strategically with optimizing digital properties to support campaign objectives.
  • Min years of experience: 3-5
  • Experience working in a global team
  • Experience with driving change
  • Fluent in English

 

Additional Requirements:

  • Interest and experience from working with web copy
  • Graphical skills

 

The position is located in Kista, Stockholm. Please send us your CV in English. Last date of application 25th Sept, 2018

Send your application to faisal.noor@ericsson.com

MedieJobbJournalistik & CopywritingStockholm
Job Summary: Are you passionate about creating relevant and valuable digital user experiences? In Ericsson Business Area Digital Services we are now looking for a Digital Content Manager to lead the optimization and development of our digital platforms.   This role is part of the Campaigns and Activation unit within Digital Services’...

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