Conversion Optimisation Specialist at Game Lounge
We’re looking for an experienced, entrepreneurial, data-driven, multi-channel performance leader. Your background in performance based marketing analytics and optimization will be a critical piece to the overall performance of the website.
You will be working closely with various teams to deliver an outstanding website experience for new and existing customers. This is a key role in shaping our online customer experience and improving our conversions.
- A self starter with 3+ years of digital marketing experience, including paid ads, SEO and social media.
- You are analytical and metrics driven with strong copywriting skills along with a hunger to test and experiment with new and innovative ideas
- You have experience with improving and optimizing online user engagement and conversions, specifically for Affiliate marketing sites.
Duties and Responsibilities
- Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
- A/B test and continually measure the performance of CTAs
- Collaborate with teams responsible for content, UX, SEO, Sales and Marketing, in order to optimize each conversion path
- Lead the execution of all your testing, and then present your findings and next steps to other senior leaders from other departments (including C-Suite).
- Optimization of key pages to ensure better user experience and conversions.
- Hands-on work tied to campaign conversion rate optimization for key Affiliate Partners.
- Leadership responsibilities to create and implement growth & scale strategies.
- Experience with A/B testing tools
- Deep analytical mindset that is obsessed with tracking and improving KPIs
- Experience with UX design, wireframing and usability principles
- Basic SQL knowledge and proficiency in excel
- Strong interpersonal and communication skills
- Advanced understanding of Google Tag Manager and Google Analytics.
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